PASSIONATE IN ANALYTICS
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Fastest Growing Analytics Forum in India

Passionate in Analytics (PIA) is promoted by i-miRa Knowledge Solutions, Trivandrum, and was launched in 2015 following the success of Passionate in Marketing. The forum connects analytics professionals, academicians, and students through news, articles, and case studies.

Since 2015, PIA has grown its membership by bringing together voices across behavioral analytics, big data, customer analytics, financial analytics, HR analytics, marketing analytics, risk analytics, social media analytics, supply chain analytics, and web analytics. Content spans news, articles, and applied case studies drawn from real industry practice.

Learn more about the forum's background on the About page, or reach the team via Contact.

Articles & Analytics News
Case Studies by Sector

Journal

Analytics tools shaping India's next generation of data scientistsIndia's analytics industry has grown from a back-office outsourcing hub into one of the world's most vibrant ecosystems for data science talent. Cities like…
PIA Data Meetup Bangalore: Ideas That Travel WellThe recent PIA Data Meetup in Bangalore brought together a familiar mix of analysts, data scientists, business leaders, students and educators. The setting was…
Using social media analytics to measure brand sentiment in regional languagesBrand sentiment analysis is often presented as a simple task: collect comments, classify them as positive or negative, and track the percentage over time. That…
Bonus Buy Caribbean Poker and Smarter Casino ChoicesOnline casino promotions often combine several different experiences under one offer. A player may browse instant-win titles, live dealer tables, progressive…
The state of AI adoption in Indian banking in 2025Artificial intelligence has become part of the operating conversation in Indian banking rather than a distant technology experiment. Banks are using machine…
How Customer Segmentation Improved Retention For A Trivandrum StartupA young subscription startup in Trivandrum was attracting customers at a healthy pace, yet many were leaving after the first few billing cycles. Its marketing…
Starting a marketing analytics career in India: skills and pathwaysMarketing analytics has quietly become one of the most sought-after skill sets across the Asia-Pacific region, and India sits at an interesting crossroads in…
a Data Science Portfolio for the Indian Job MarketAustralia's connection to India's analytics sector is closer than many local professionals realise. Sydney and Melbourne host large delivery centres for…
How Indian Retailers Use Predictive Analytics to Forecast DemandIndia's retail sector hums with a scale that few markets on the planet can match. With more than 1.4 billion consumers spread across megacities, industrial…