PASSIONATE IN ANALYTICS
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Fastest Growing Analytics Forum in India

Passionate in Analytics (PIA) is promoted by i-miRa Knowledge Solutions, Trivandrum, and was launched in 2015 following the success of Passionate in Marketing. The forum connects analytics professionals, academicians, and students through news, articles, and case studies.

Since 2015, PIA has grown its membership by bringing together voices across behavioral analytics, big data, customer analytics, financial analytics, HR analytics, marketing analytics, risk analytics, social media analytics, supply chain analytics, and web analytics. Content spans news, articles, and applied case studies drawn from real industry practice.

Learn more about the forum's background on the About page, or reach the team via Contact.

Articles & Analytics News
Case Studies by Sector

Journal

Natural Language Processing Applications in Hindi Chatbot DevelopmentConversational artificial intelligence has evolved from rule-based scripted bots into sophisticated dialogue systems powered by deep learning. As organisations…
Predictive Maintenance Prototype For Indian RailwaysA 68,000-kilometre network carrying more than 20 million passengers every day presents one of the most demanding maintenance environments on the planet. Indian…
Data Privacy And Ethics For Analytics Professionals In IndiaAnalytics has become central to decisions about credit, healthcare, employment, advertising, logistics, and public services. The same datasets that reveal…
How to Organise a Kaggle Competition for Your Local Analytics CommunityA well-run Kaggle competition can turn a local analytics group into a practical learning network. Participants work with real datasets, test modelling ideas,…
AI Reshapes India's BPO Workforce and What It Means for AustraliaThe transformation sweeping through India's business process outsourcing industry has accelerated well beyond what most analysts forecast just five years ago.…
Web Analytics 101: Understanding User Behaviour on Indian News PortalsIndian news portals operate in a fast-moving digital environment shaped by regional languages, mobile-first audiences, social sharing, and intense competition…
A Practical Guide to A/B Testing for Indian E-commerce StoresIndia's online retail economy behaves very little like the markets most Australian analysts trained in. Mobile-first browsing, prepaid wallets such as UPI, the…
Credit scoring reimagined for India's unbanked millionsIn the boardrooms of Sydney and Melbourne, where the big four Australian banks plan their Asian expansion strategies, India is no longer seen merely as a…
Decision Intelligence Trends Shaping Indian EnterprisesIndian organisations are moving from dashboards that describe performance to systems that help people choose what to do next. This shift, known as decision…
Real-Time HR Dashboards for IT Teams in AustraliaAustralia's technology sector is humming with activity, from the Atlassian and Canva ecosystems around Sydney to the booming fintech corridors in Melbourne and…